A new book has been published Camels, Tigers & Unicorns: Rethinking science and technology-enabled innovation by Uday Phadke & Shai Vyakarnam. Popular enthusiasm for commercialising science and technology is unfortunately not matched by a clear understanding of the structures, processes and mechanisms which actually drive this transformation. This gap is serious because it affects all those involved in generating ideas, transforming them into viable products and services, and funding the process. The objective of this book is to directly address this challenge, using new data-driven concepts and analytical frameworks.